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Weekend Escapes. Daily Adventures.
Get to Know Us
röll is a cycling brand born from a deep passion for the ride, blending thoughtful design with everyday performance. Created by riders and designers, it delivers high-quality, accessible gear that puts functionality first. Every product—from bar tape to bottle cages—is crafted with attention to detail, real-world testing, and clean aesthetics. röll isn’t just about gear; it’s about community, movement, and making every ride better—without the premium price tag. Built for the ride, designed for the rider.
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